iPhone 18 Reportedly Won’t Launch Until 2027 Because of Foldable iPhone

Apple’s iPhone release cycle may soon change in a big way. According to a report from ET News, Apple plans to introduce its first foldable iPhone in September 2026, alongside the premium models of the iPhone 18 series. However, the base iPhone 18 is expected to arrive later, in the first half of 2027.

This shift allows Apple to shine the spotlight on both its foldable lineup and traditional iPhone models by holding two major iPhone launch events every year.

Upcoming iPhone Launch Timeline (Rumored)

• September 2025: iPhone 17, iPhone Pro, iPhone Pro Max, iPhone Air

• First Half 2026: iPhone 17e (entry-level version)

• September 2026: First foldable iPhone, iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max

• First Half 2027: iPhone 18 (base model), iPhone 18e

Why Two Launches Could Work

Kumar Priyadarshi, founder of consulting firm TechoVedas, believes this approach “could work if Apple does it right.” By splitting releases, Apple could stay in the headlines for longer, keeping sales steady throughout the year.

From a customer perspective, this strategy may also make sense:

• Fall launches would target those wanting the newest, most advanced iPhones.

• Spring launches could appeal to buyers looking for more affordable upgrades.

However, Priyadarshi also warned that Apple must clearly communicate these changes, so customers don’t feel like they’re simply waiting for a “lesser” iPhone.

Market Impact

Apple recently saw a 2% decline in iPhone shipments during Q2 of this year. A revamped release schedule with a foldable device could help the company reignite excitement and expand its market share.